diff --git a/sb600spi.c b/sb600spi.c
index 0738a86..5965b3b 100644
--- a/sb600spi.c
+++ b/sb600spi.c
@@ -64,6 +64,11 @@
 	printf("Programming flash");
 	for (i = 0; i < total_size; i++, buf++) {
 		result = spi_byte_program(i, *buf);
+		if (result) {
+			// spi_byte_program reported the error for us already
+			printf_debug("... continuing anyway.\n");
+		}
+
 		/* wait program complete. */
 		if (i % 0x8000 == 0)
 			printf(".");